AI makes it easy to build things fast.
You can create code, APIs, and designs in a few hours.
But real product development is not about how fast you can build — it’s about what you build and why it matters.
Today, many teams jump into coding right away.
They make a “beta version” in a few days and then wonder why no one uses it.
🚫 The Common Mistake
I’ve seen this many times.
A few developers sit together, code something, and launch it.
Then they wait for people to try it — but no one does.
Why?
Because before writing code, they didn’t stop to:
- Study the users. Who is it really for?
- Understand the journey. How will people find and use it?
- Check the problem. Does this problem really need a product — or is there a simpler fix?
💬 A Real Story
I once worked with a tech entrepreneur — he had 8+ years in IT services but no product experience.
He wanted to make an “AI app.”
He said:
“Make the landing page like this, add AI on the home page, make it look like ChatGPT.”
I did what he asked — built the chat interface, added AI, made it work.
Later he asked:
“Why is math not showing properly?”
“Why isn’t image upload giving results?”
These questions came too late.
They should have been asked at the beginning — when we were planning the product.
In the end, the app was stopped.
It was already done by bigger tech companies.
Something built in 2–3 days isn’t a product — it’s a tool (for your personal use).
A tool helps you, but a product helps others and creates value.
🧭 How to Build Products the Right Way
1. Know why you’re building it.
Ask what value it gives — saves time, earns money, solves pain?
If you can’t explain that clearly, don’t start coding yet.
2. Learn about your users.
Talk to them. Watch how they work.
Good ideas often come from noticing what people do manually every day.
3. Test before building.
Make a simple demo, landing page, or survey.
If no one shows interest, you just saved time and money.
4. Build small but useful.
Don’t build everything at once.
Create a Minimum Lovable Product — something people can actually enjoy using.
5. Plan how people will find it.
Even a great product fails if no one knows it exists.
Think about marketing, launch platforms, and storytelling early.
🌟 When Being First Works
Sometimes, being fast does matter — but only when you solve a new, real problem.
Example: Cal AI – Food Calorie Tracker
The founder noticed there was no easy AI app to track calories from food images.
He built a simple version, tested it with users, and launched fast.
It worked because he solved a real need first, then built.
Speed helps when you know why you’re running.
🤝 Learn from Others
Don’t build alone.
Talk to people who’ve already built products.
Look at Y Combinator, Product Hunt, or Kerala Product Hunt to see how others launch, test, and grow.
Good products are made by learning — not guessing.
💡 Final Thought
AI can write your code, but it can’t give your idea meaning.
Before you start building, ask yourself:
- Who will use it?
- Why would they care?
- How will it reach them?
- What makes it valuable for them?
If you know these answers, you’re not just coding fast —
you’re building something that can last.